Lalaloopsy are rag dolls that magically come to life from the fabric used to make them. They live in a colorful silly world! Sew Magical! Sew Cute! These adorable dolls are recommended for ages 4 and up. Each doll comes with her own story - from what she was sewn from, her sewn on date, a poster, and a pet. Each one oozes personality and confidence in her world.Girls can play with them in their own world, or online at Lalaloopsy land.